TORONTO — Sportswear big Nike has suspended its partnership with Hockey Canada, pausing all assist for the game’s nationwide governing physique amid an rising backlash over its mishandling of alleged sexual assaults.
TORONTO — Sportswear big Nike has suspended its partnership with Hockey Canada, pausing all assist for the game’s nationwide governing physique amid an rising backlash over its mishandling of alleged sexual assaults.
The announcement caps per week that noticed company sponsors together with Chevrolet Canada, Scotiabank and Canadian Tire droop their assist for Hockey Canada.
Nike spokesperson Sandra Carreon-John stated Friday the athletic model made the transfer as a result of it was “deeply involved” by the continuing experiences across the hockey group.
“We consider vital and substantive motion is required to assist athletes and rework hockey for future generations,” she stated in a press release.
The corporate will proceed to watch the scenario and awaits extra data round what Hockey Canada will do to assist investigations into the sexual assaults, Carreon-John stated.
Hockey Canada’s web site lists Nike as one among 4 premier advertising and marketing companions.
The opposite three — Tim Hortons, Esso and Telus — have additionally suspended assist for hockey’s governing physique.
A spokesman for Bauer stated Friday the corporate is monitoring the present developments involving Hockey Canada.
Final July, hockey gear maker Bauer Hockey introduced it was pausing monetary sponsorship of the world junior hockey championships final summer time.
Mary-Kay Messier, vice-president of worldwide advertising and marketing for Bauer, stated on the time that the allegations and response have been “extraordinarily disturbing and lift questions on our partnership shifting ahead.”
“As a frontrunner in our sport, we are going to dive deeper and proceed to carry Hockey Canada accountable,” she stated in a July assertion.
“We’re additionally dedicated to driving and main constructive tradition change within the recreation and at Hockey Canada as a result of we need to guarantee hockey is accessible, inclusive, protected and welcoming for youngsters and households.”
This report by The Canadian Press was first printed Oct. 7, 2022.
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The Canadian Press
