(Pocket-lint) – Netflix is in a time of change, with a long-rumoured new pricing tier that depends on customers watching adverts on the service for the primary time seemingly getting nearer and nearer.
Now, it is parted with conference by signing up for the UK’s Broadcasters’ Viewers Analysis Board, often called Barb.
This physique independently measures how audiences are watching TV, scoring completely different platforms and channels in response to their ranges of engagement to provide scores.
The service is intently tied to advertisers, which might use its data to work out the place they need to place their adverts, and the way a lot they need to be paying for that privilege.
That is important, as the primary time that Netflix has allowed an out of doors physique to entry and assess its subscription mannequin and viewership, however is presumably mandatory if it may begin promoting promoting slots.
The viewing knowledge will go reside for Barb’s subscribers from 2 November 2022, suggesting that an ad-supported tier may be on its method shortly thereafter, giving advertisers a little bit of time to determine the right way to strategise round Netflix’s newer enterprise mannequin in comparison with an ordinary broadcast channel.
After all, that does not get us any nearer to an precise launch date for the ad-supported tier – we’ll nonetheless be retaining our ears near the bottom for an announcement by Netflix on that entrance.
Writing by Max Freeman-Mills.
