The Filipino expertise shines via!
“NVMD” hitmaker Denise Julia and “Elevate Your Flag” singer Kritiko collaborated with producer Moophs for a brand new tune, “Create New Paths,” for the launch of Adidas’ contemporary pair of sneakers, NMD_V3.
With lyrics written by Denise and Kritiko, “Create New Paths” tells the story of people who find themselves rebelliously unafraid to tread new paths and discover infinite alternatives in life.
In response to Adidas Philippines model activation supervisor Jen Dacasin, partnering with Denise and Kritiko to provide an authentic tune is a primary for the model.
“Identical to the tune conjures up [you] to create new paths, Denise Julia, Kritiko, and Moophs are all rebellious explorers who’ve cast their technique to make names for themselves via their creativity and artistry,” Jen mentioned in a press launch.
The latest NMD_V3 includes a re-engineered mesh wrapped across the foot, a clear heel clip, and a cushioning partially encapsulated in a Thermoplastic Polyurethane shell.
As an ode to sustainability, the sneaker additionally accommodates an higher made with a high-performance yarn with a minimum of 50% Parley Ocean Plastic, a reimagined plastic waste intercepted on distant islands, seashores, coastal communities, and shorelines, and 50% recycled polyester.
This is not the primary time Adidas has partnered with Filipino creatives for his or her merchandise. Beforehand, the model collaborated with Jappy Agoncillo for a shirt assortment highlighting Filipino road life.
—Hermes Pleasure Tunac/MGP, GMA Information
