Denim Dudes is giving merch a shot.
After 5 years of enterprise as an writer, designer and consultancy, Denim Dudes founder Amy Leverton mentioned the corporate is dabbling in e-commerce by “exploring the thrilling world of merch” by collaborations with pals and artisans she encountered alongside her denim journey.
Final week Leverton launched the Fifth Pocket Good friend, a small plush doll that includes Denim Dudes’ smiley motif. Made with darkish blue twill-effect jersey or indigo-dyed jersey to match denims, the bendable figures match comfortably inside denims’ fifth pocket or may be worn as a pin.
The “pals” are hand sewn in Japan by Putpet, an artist turning outdated and repurposed materials into made-to-order dolls.
A protracted-time admirer of Putpet’s work, Leverton mentioned the thought got here from one in all the artist’s present creatures. Leverton requested if he might re-make it on a barely smaller scale to swimsuit the oft-overlooked small entrance pocket.
“It was actually just a bit stroke of inspiration but it surely’s so enjoyable to consider that notorious coin pocket and to make extra use of it in playful or sensible methods,” she informed Rivet.
Fifth Pocket Associates retail for $38 every and can be found on Denim Dudes’ on-line retailer.
Units of three limited-edition patches designed by Elmer Gomer are additionally out there and retail for $35.
Whether or not pins, patches or new pocket buddies, Leverton’s foray into the odds-and-ends that assist add character and eccentricity to denims falls consistent with her personal ardour for denim.
“Very like many denim heads, I really like amassing little mascots and memorabilia associated to denim, so I got here at it from a fan lady perspective,” she mentioned.
“We’ve a powerful and nerdy following, so we’re tentatively dipping our toes within the water,” she added. “Collaborating with creatives we already admire and creating merchandise that we actually resonate with is the apparent first step and we couldn’t be happier with the outcomes up to now.”
