Life-style sportswear model Proviz has introduced the appointment of a brand new senior staff and rebrand.
The brand new senior staff consists of chairman, Tim Patten – former govt board of TM Lewin and CFO Walker Hunter – beforehand Adidas, alongside head of selling, Sue Ritzdorf – beforehand Simba Sleep.
E-commerce supervisor, Justin Brown – beforehand Park Cameras, head of wholesale, Angus Williams – beforehand Pure Electrical, head of product design, Dan Craven, and head of buyer expertise, Tracy Trew have additionally joined the enterprise.
The appointments will intention to push ahead the Proviz rebrand, together with the launch of a brand new web site, constructed on PWA know-how to allow development from each a technical and content material standpoint.
Proviz mentioned it invested closely into the rebrand, working with model inventive, D2C e-commerce company, WeAreEleven and Sane Seven as photographers. The rebrand showcases a deal with the product and know-how throughout the product and permits this to “shine brighter”.
Proviz has additionally just lately appointed a brand new efficiency advertising and marketing company, Open Companions, to take care of media shopping for actions, with plans to drive environment friendly development this 12 months and increase into new channels reminiscent of TV, radio, digital and OOH subsequent 12 months.
Anthony Langly-Smith, co-CEO of Proviz, mentioned: “In a post-Covid world, there’s such an enormous urge for food for getting outside, mixed with the massive investments governments globally are making into micromobility and biking infrastructures.
“The current funding supplies us a possibility to actually scale Proviz internationally, put money into our staff and infrastructure in addition to proceed to innovate on this quickly rising area.”
The senior staff and rebrand hope to gasoline the enterprise because it seems to develop in all instructions, with a deal with changing into a world chief available in the market. Worldwide growth is one key goal space of development, with future plans to incorporate increasing additional within the USA and Canada, Germany and Northern Europe.
Progress plans additionally see technical developments in place, with a purpose to extend reflective subtlety in daylight, while sustaining the identical degree of visibility at night time.
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The model can also be seeking to increase into newer markets reminiscent of e-bike and e-scooter clothes. It’s seeking to incorporate its signature reflective know-how with extra insulation for the much less physically-demanding type of transport, in addition to a possibility to extend the extent of fashion with out compromising the performance of the merchandise.
As a part of its development technique, Proviz has just lately accomplished a £5 million funding into the enterprise, together with £2 million from The Ravenscroft Group and £3 million from current shareholders and new non-public buyers.
