Aje Atheltica has launched a spread of seasonless staples underneath a brand new ‘A.A Necessities’ line.
A.A. Necessities, an evergreen vary of 25 sportswear fundamentals, will underscore the primary model’s fortnightly drops.
Since its launch final 12 months, Aje Athletica has grown its retail footprint to 14 areas with an extra three retail shops set to open earlier than Christmas.
That is alongside the model’s devoted on-line retailer, which as attracted over a million visits within the first 12 months and a following of over 22,000 prospects.
Aje CEO and co-founder Adrian Norris mentioned A.A Necessities will proceed its trajectory.
“Since inception, Aje Athletica has centered on creating consciously made activewear that’s constructed to final. A.A Necessities provides our prospects timeless, elevated items designed for long-wear efficiency.”
A..A. Necessities is on the market in sizes as much as 18, with the capsule together with sports activities bras, excessive rise leggings, knitted tanks, windbreaker jackets and bike shorts.
Co-Founder Edwina Forest mentioned the vary is designed to enhance the mainline.
“A.A Necessities distils the ethos of Aje Athletica, curating a spread of premium foundational items that harness the design experience of the Aje trend home, crafted in acutely aware fabrications to raise your lively wardrobe.”
To mark the launch, the model hosted a category at Hustle Boxing in Potts Level, instructed by A.A ambassador and health teacher Nicolette Casarotto.
