The sportswear model joined forces with the favored social media app to placed on a livestreamed buying occasion in London.
Slowthai on the Adidas x TikTok occasion / W Communications
Working over two days final week, an Adidas x TikTok activation celebrated the sportswear model’s ‘Made Originals’ marketing campaign and featured headline musical performances from British rapper Slowthai, Che Lingo and GirlsdontSync.
All through a livestream on TikTok, individuals have been capable of flick through many basic Adidas Originals objects to mark the previous, current and way forward for the sportswear model.
Going down in Ambika P3, an underground house proper within the coronary heart of London, the expertise started with individuals getting into the venue and getting a private 3D scan that despatched sensible avatars on to their cell phones.
Hosted by creators Victor and Anisa, the TikTok livestream featured ADI (an Adidas-designed intelligence system), which supplied a lighthearted voice for each hosts to work together with.
To excite additional, individuals have been capable of attend on-line workshops and participate in varied gaming activations. Getting the artistic juices flowing, eventgoers might customise their Stan Smiths and design vintage-style bespoke shirts to spotlight Adidas’s iconic soccer heritage.
